Going Viral, part two

I am still enthralled with the concept of “going viral”. When you are trying to sell a product, like a book, and you are trying to do it on a low budget, major advertising is out of the question. You need to find ways to communicate with your target audience to grow customer awareness and to drive potential customers to your webpage or online bookstores like amazon.com and barnesandnoble.com.

My publicist has taught me some of the terminology of “the business”.

Perception is a process by which people select, organize, and interpret information. This measures your target audience’s perception of you and your book.

Outreach is the act of communicating with a target audience in an effort to drive attention to a brand, product, or service.

Traffic is the measurement of visitors to a web page, social networking site, or blog site.

Engagement measures the results or response to social media outreach (for example, replies or comments). 

Life of a Double Agent’ was officially published on March 28, 2013. In reality, the book became available for sales through the website and online bookstores in mid-April. The first recorded book sale was made on April 23, 2013. Since that first sale we have now sold almost 300 copies of the book. Surprisingly the largest sales have occurred in the paperback format. Also, hardcover book sales have exceeded expectations to date at almost 60 copies. E-books are lagging behind the other two formats but are expected to surpass paperback sales over time.

 I want to thank all my friends and acquaintances that have stepped forward and purchased a copy of the book. That support is overwhelming. I have had three book signing events in Hilton Head and will complete the fourth and fifth book signings during the next few days. 

The plan is to continue the social media communications to build brand awareness. There are now over 100 followers on the facebook fan page, www.facebook.com/lifeofadoubleagent. The book blog, https://kkerr19963.wordpress.com has had over 600 visitors, and the book website, www.lifeofadoubleagent.com has had over 7000 “hits”. And I now have over 1800 followers on twitter, many of them helping by retweeting my tweets. 

Going viral is creating enough brand awareness to see the sales grow to the thousands from the current 300 range. One way to get this surge is to have the people who have read my book tell their friends. If every one who has read the book and enjoyed it would tell just three or more of their friends about the book and encourage them to buy a copy we will see the sales surge to over a thousand and then beyond.

 During the few weeks remaining while we are in Michigan and after we return to Hilton Head I plan to continue the social media work and to pursue the more conventional promotional activities with newspaper and magazine articles and hopefully even a few TV interviews.

 I know Christmas is several months away, but it is never too early to start thinking about presents for family and friends. A copy of ‘Life of a Double Agent’ is a great, unique, inexpensive gift for the holidays. 

Again, thank you to all who have already purchased a copy of my book. Please consider buying a couple more as gifts for friends. And please tell your friends about the book and encourage them to buy a copy. With your help, 1000 book sales are within reach. 

In addition to the sales channels mentioned above, I also have a supply of books for direct sales. If you would like to purchase a copy from me, leave a comment on my blog or the facebook fan page or go to the website and contact me through the website. Here’s hoping I hear from you. Buy a copy of ‘Life of a Double Agent’. Help it “go viral”. 

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About kkerr19963

Author who published his first book, "Life of a Double Agent" in 2013 and his second book, 'The First Madam President (and the dirty bombs)' in May 2014
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